|
Company Contact: Don Bynum 972-494-3073 bynum@mouse-trak.com |
PR Agency Contacts: Bob Robson 210-820-3070 ext. 100 bobr@weinkrantz.com |
Editors note: Images are available as .tif files for downloading from the Press Room at http://www.itacsystems.com/.
Garland, Texas -June 2, 1997 - The fastest modem. The largest hard drive. The speediest microprocessor. And now the planet's coolest and most productivity enhancing human-machine interface. ITAC Systems, Inc., unveiled its evolution MOUSE-TRAK to an audience of sophisticated computer users today ¾ and at a reduced price of $99. This price adjustment, which is effective immediately, is for the PS/2-compatible evolution and reflects quantity-one U.S. list pricing.
The evolution MOUSE-TRAK is more than just a "better" mouse. Its streamlined, ergonomic design features a sporty look that excites the user's eye, has comfortable molded contours that invite the hand, and delivers on its promises of ease-of-use and comfort.
The evolution MOUSE-TRAK is a satisfying addition to the executive or power-user workstation. "The evolution MOUSE-TRAK looks so 'cool' on your desk, you won't even have to explain to your colleagues the ergonomic features and how it increases your productivity," commented Don Bynum, ITAC president and CEO. "But, it's true that the evolution MOUSE-TRAK provides comfort and productivity benefits, plus it lets you point with your index finger, not your elbow or your thumb," Bynum added.
Because it takes up very little of the user's valuable desktop "real estate" - it's half the size of a mouse pad - the evolution MOUSE-TRAK is always conveniently at hand for your point-and-click activities. The intuitively located keys offer tactile guide features to readily distinguish them. The keys are pre-programmed to perform the most common functions of conventional three-button mice, including primary click, primary double-click, primary drag, auxiliary click, and right click. The evolution, like all the MOUSE-TRAK family, offers ITAC's unique instant speed control key.
Plug and Play Convenience
To install the evolution MOUSE-TRAK, just turn off the system, plug it into the port, and restart. There are no special software drivers to install - it works with the drivers that come with standard system software. A user can, however, easily re-program the evolution MOUSE-TRAK right from the keypad, either for left-handed use or to reassign functions from one key to another. For a quick reminder or in case the brief and easy-to-read instruction manual gets misplaced, the simple directions are printed in a convenient location right on the bottom of the device.
Who Needs to Know It's Really Practical?
The appearance of the evolution MOUSE-TRAK is very appealing, and its functionality is superb, but the day-to-day benefits users come to value derive from the ergonomic features of the device. Design details have taken into consideration the special activities and strains of power-users. The evolution makes hours at the keyboard less strenuous and stressful so users can be more productive. The superior materials selected for the construction contribute to this excellence in functionality, from ruggedized bearings, shafts, and hardened phenolic ball, to the contoured palm and wrist support pad and the highly accurate, ballistic operation of the cursor control. The evolution MOUSE-TRAK is self-cleaning, too, under normal operating conditions.
Originally targeted for ITAC's high-end (UNIX workstation) customer base, the evolution MOUSE-TRAK has generated an unexpectedly high interest within the more price-sensitive and higher volume commercial and technical PC user segments. For this reason, ITAC has reduced the retail price for the evolution MOUSE-TRAK to $99, available through ITAC's worldwide distribution channels or directly from ITAC. The evolution MOUSE-TRAK is available for PS/2 and Sun compatible interfaces. The evolution for Sun-compatible interfaces remains priced at $199.00.
A Family of Precision Input Devices
The evolution MOUSE-TRAK is the most recent member of the MOUSE-TRAK family of precision-control input devices, including the MOUSE-TRAK Personal, MOUSE-TRAK Professional, the MOUSE-TRAK Desktop Industrial, and a line of panel-mountable components.
About the Company
ITAC Systems, Inc., founded in 1977, is a privately held company based in Garland, Texas. ITAC designs, manufactures, and markets MOUSE-TRAK high-performance computer input devices used in manufacturing process control, transaction processing, and medical systems, as well as more traditional computer graphics, engineering, and government markets.
ITAC Systems, Inc., 3113 Benton Street, Garland, TX 75042. Toll Free: 800-533-4822, Ph: 972-494-3073, Fax: 972-494-4159, sales@itacsystems.com, http://www.itacsystems.com/.
# # #
Members of the media who would like to evaluate the evolution MOUSE-TRAK should contact Bob Robson at 210-820-3070 ext. 100, bobr@weinkrantz.com.
MOUSE-TRAK is a trademark of ITAC Systems, Inc., registered in the U.S. Patent and Trademark Office. Other names may be trademarks of their respective companies.